Why Event Venue Decisions Are Brand Decisions

Why Event Venue Decisions Are Brand Decisions

Jul 20, 2020

There are so many things that could go wrong at an event.

The food could be bland. The wine could run out. The P.A. system could be missing in action.

An events planner will check for a multitude of critical elements ahead of time to make sure the worst can’t happen – because they understand how your brand can be affected when something goes wrong.

Many elements of events and conference management are obvious – like sublime food, top-tier entertainment, flawless registration and communications. You want all of these to represent who you are and what you stand for.

Often, however, we forget about the subtler brand touches. We forget to consider some of the elements that aren’t on anyone’s checklist, but might still have a significant impact on your choice of event partner.

This has been especially pertinent in recent years as we’ve seen a strong shift toward brand and business accountability. As the hot water rises around a business or an individual, we’ve increasingly seen sponsors and shareholders distance themselves both to avoid the fallout and to take a public stand. Essentially, there’s a sizable push for organisations to separate their brand from any other brand or individual whose actions don’t pass the ‘pub test’.

When it comes to events, your choice of venue partner is highly visible. You promote your venue pre-event, on the event day and after the event, so often the venue logo sits right beside your own. The association is clear, and that’s why it’s more important than ever to align your business with a venue that will truly reflect your brand and represent it well.

At PCEC, we offer event organisers a blank canvas for big thinking. We also help our clients’ big thinking by working with several trusted event partners to ensure the success of events.

To find out more about PCEC’s events services, check out the Planning section of our website.

Recommended news

View all news
PCEC wins Silver at the National Restaurant and Catering Awards for Excellence in Sydney
Nov 23, 2023 No Comments

Perth Convention and Exhibition Centre is thrilled to announce that we have won the Silver Award for National Function/Convention Centre…

Read more »
PCEC secures Silver for Business Event Venue at the 2023 Perth Airport WA Tourism Awards
Nov 13, 2023 No Comments

Perth Convention and Exhibition Centre, a leader in the business events industry, are proud to announce our recent success at…

Read more »
Celebrating Excellence in Culinary and Service: WA Division Gold Plate for Caterers Award
Nov 01, 2023 No Comments

We are excited to announce that Perth Convention and Exhibition Centre has been honoured with another prestigious hospitality award, taking…

Read more »
Looking to host an intimate and memorable festive gathering this November or December?

We're happy to introduce you to our